It seems that Zara has set a trend and now the worlds biggest retailers are looking down under for a profitable market. The Spanish super-duper chain has been going gang busters since opening their Australian stores, they're expecting a turnover of $45 million in the first year of its Sydney and Melbourne stores, with the Sydney opening said to have been the second most successful in its history (80% of product was sold within the first 3 minutes), and now TOPSHOP are following suit.
On Friday the British chain announced that they’re opening a TOPSHOP and TOPMAN in The Jam Factory, Chapel St Melbourne in December this year, just in time for the silly season. There is a small selection of TOPSHOP available at Incu, but this store will be a whopping 1300m2 filled to the brim with the chains trend-of-the-moment threads and accessories. If you've never been into a TOPSHOP store, it's quite the experience, the Oxford Circus store consumed a lot of my time when I was in London earlier this year (they have a nail bar...it's pretty cool).
"Following much anticipation I am delighted to confirm the launch of TOPSHOP in Melbourne, a city known for it's diverse cultures and inspiring street style. I feel confident the TOPSHOP aesthetic will strike a cord with the effortless chic,Australian girls have become synonymous with in recent years.” says Mary Homer, Managing Director for TOPSHOP.
While the rest of the worlds economy is going down the gurgler it seems retailers (Zara, TOPSHOP & J.Crew online) are looking to the Australian market to drop some cash.
Can't wait? You can of course still shop TOPSHOP now!
Are you excited about TOPSHOP opening a store or will you still head online to buy?Any other Sydney-siders feeling left out?
Some interesting facts about Zara as seen on ABC’s The Hungry Beast…